As producers of biobased products derived from wood pulp, we at Eastman take our commitment to developing low-environmental-impact fibers seriously. As we continue to develop partnerships with brands, we hear time and time again about the increasing need for eco-conscious materials. We are thrilled to partner with environmental nonprofit Canopy to ensure excellence in our wood pulp sourcing techniques and to demonstrate our ongoing commitment to promoting sustainable forestry practices.

Canopy is a nonprofit organization that works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect the world’s forests. Working with Canopy gives our customers the confidence that our sustainable product portfolio is responsibly sourced and produced, ensuring a reduced carbon footprint.

We reached out to Canopy last year to participate for the first time in its third-party verification audit, which ranks the largest global producers of viscose and cellulosic fibers on their raw material sourcing practices. The audit uses a risk-based approach and requires verifiable evidence that pulp used by Eastman for the production of cellulosic fiber meets the requirements of a robust verification framework and audit process that was developed by Canopy in partnership with third-party auditor NEPCon.

Canopy and NEPCon recently released the audit results, which highlighted Eastman’s active engagement with suppliers and reported that Eastman’s current supply chain has no direct risk of sourcing wood from ancient and endangered forests or other controversial sources. The audit also applauds our work in recycling and creating a closed loop for chemical usage as well as demonstrating a deep engagement with suppliers to identify fiber sourcing. Results from the full audit can be viewed by clicking the following image.




“We’re proud to partner in the CanopyStyle initiative, as it aligns with our values and commitment to responsible sourcing,” says Jon Woods, General Manager of Textiles. “We look forward to future engagements and audits with Canopy, since continually improving our performance is a hallmark of Eastman and the Naia™ team.”

The goal of Naia™ is to make versatile, eco-conscious materials widely available for brands and designers. “Today’s consumers expect fashion brands to provide greater transparency about their garments, how they were made, and what materials were used. We’re seeing this trend make a big impact on the textiles supply chain,” says Ruth Farrell, Eastman’s global marketing director of textiles. “Our global network of mill partners delivers a wider range of Naia™ fabrics, and those fabrics are more accessible than ever before. It’s an exciting time to be fully delivering on the promise of sustainable textiles.”

Eastman Naia™ cellulosic fiber can be the starting point in the sustainable journey of any fabric or garment. With full transparency from tree to fiber, Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Eastman and its wood pulp suppliers hold FSC® (C140711) and PEFC™ Chain of Custody certifications. Naia™ is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. It is OEKO-TEX® 100 Product Class I certified and made with no hazardous chemicals listed on the ZDHC Manufacturing Restricted Substances List.

Naia™ has an optimized, low-impact manufacturing process with a low tree-to-fiber carbon and water footprint. It has a third-party reviewed life cycle assessment compliant with ISO 14044 and is favorably ranked on the Higg Materials Sustainability Index. Naia™ received the TÜV AUSTRIA ‘OK biodegradable’ certification for freshwater and soil environments and the ‘OK compost’ certification for industrial and home settings.

It’s important to us to provide consumers with options that will sustain and protect our world. As we continue to work with our mill partners on innovative fabric designs and increase our engagement with brands around the world, we are committed to pursuing sustainability in all that we do: in our processes, our product launches, and our certifications and industry collaborations. That includes how and where we source raw materials for our products, including sources reliant on forestry. Eastman is concerned that forestry practices in certain regions may threaten old growth forests and may contribute to deforestation with potential negative impact on the biodiversity and ecosystem integrity contained within these forests. We take a holistic and systems-based approach to sustainable forest management.

Read the Eastman Naia™ sustainable dissolving wood pulp sourcing policy for more information on our sustainable forestry management practices.