By virtue of the hypoallergenic nature of the fiber, fabrics made of Naia™ from Eastman deliver ultimate next-to-skin comfort.
Comfort is one of the most important factors in clothing purchase decisions. In fact, nearly 3 out of 5 consumers around the world (58%) say comfort is a very important factor in their clothing purchase decision. However, less than half of global consumers (47%) say they are very satisfied with the comfortable of their clothing. The apparel industry has a significant opportunity to close this comfort satisfaction gap by adopting more inherently comfortable fibers such as Naia™ from Eastman.
Thanks to an inherent softness, high breathability, and incredibly efficient moisture management, your next collection of garments made from Naia cellulosic yarn will leave your customers with a smooth, soft, and cool feeling.
Naia is naturally comfortable, unlike competitive fibers that require a number of processes and finishes to achieve the inherent comfort benefits of Naia.
EASE OF CARE
Garments made of Naia™ from Eastman are incredibly easy to care for. They can be laundered at home and have excellent wrinkle recovery.
Given that only 1 out of 4 global consumers always read clothing care instructions before laundering, having products that can be easily cared for can keep your customers satisfied and loyal.
With fabrics made of Naia cellulosic yarns, even traditionally tough stains—such as wine, cooking oil, coffee, dirt, and cosmetics—can be easily removed by washing the garment at proper temperatures.
So your collection is not only aesthetically beautiful but also practical for everyday life.
Designers and consumers alike have praised fabrics made of Eastman’s cellulosic yarn for their luxurious aesthetics, elegant drape, and superior hand. Fabrics made from Naia cellulosic yarn naturally have a beautiful luster, creating a standout look. And for a more subdued appearance and texture, the yarn can also be transformed into a luxurious fabric with a matte finish.
Extremely versatile with the ability to be transformed into fabrics with unique textures and patterns, Eastman Naia™ cellulosic yarn inspires designers to create enticing and accentuating silhouettes. To add to its versatility, Naia fabrics can also be digitally printed, which allows you greater creative freedom to discover new possibilities in the next season of fashion apparel.
As half of global Millennials say they would be more loyal to brands offering new clothing styles once every few weeks, the versatility of Naia fabrics can help brands meet consumer demand for faster and faster fashion.