Brands are accelerating their efforts to offer more sustainable fashion and home textile products to meet the growing consumer need for more transparent and sustainable products. The Eastman Naia™ cellulosic staple fiber portfolio combines sustainability and superior performance for brands that are looking to differentiate their collections. Transforming versatile and comfortable fabrics for casual everyday wear and bedding products, Naia™ staple fiber offers softness, improved dry rates, and reduced pilling. We are proud to work with a wide range of international brands in fashion and casualwear as well as home textiles.
GAP x Eastman Naia™—While Eastman Naia™ is mostly known in women’s wear, we started our collaboration with GAP in 2021 on the development of a polo sweater for men with Naia™ staple fiber. The GAP team especially appreciated the cashmere-like softness of the sweater with Naia™ staple and have listed Naia™ as one of their preferred fibers since. The polo sweater created for the SS22 collection sold so well that the GAP team not only decided to continue it for SS23 but also created a cardigan to complement the collection.
Downland x Eastman Naia™—The British lifestyle brand Downland launched their Eco collection in China in SS22 using Naia™ staple fiber for their bedding sets. With its focus on innovation using high- quality, sustainable fibers the Downland team highly valued the inherent properties of Naia™ fiber for their products—naturally soft, cool, and comfortable. This is seen as an additional benefit to the strong sustainability credentials Naia™ fiber offers.
ANTA x Eastman Naia™—ANTA is the main brand of the ANTA Group, which is the biggest sportswear group in China. The brand decided to use Naia™ staple fiber in T-shirts and hoodies in the collection launched in Q3 2022. The main motivation for ANTA to use Naia™ was the unique combination of strong sustainability credentials with special product features linked to the soft hand feel and quick dry performance, which are key requirements for athleisure wear.