Made with sustainably sourced wood, Eastman Naia™ cellulosic fiber is the versatile, eco-conscious material choice for sustainable fashion. Several notable apparel brands have recently demonstrated their commitment to sustainability by incorporating Naia™ into their collections.

H&M launched a sleeveless, ankle-length dress in stretch jersey with a sheen made from 91% Eastman Naia™ cellulose acetate. It is available in orange and emerald green colors in online stores.

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HM
 
HM
 

Weekday, the Swedish fashion brand from H&M group, released the Kimora Printed Turtleneck made with 100% Naia™. This turtleneck boasts a vibrant look with its strong colors and abstract tie-dye effect. Made of a soft material with a slippery touch, it has a folded turtleneck and drapey fit. Weekday also launched the Miranda Turtleneck made with 89% Naia™ cellulose acetate. It is a trans-seasonal piece made of a light material with a sleek, light-catching finish. Each piece is available in two colors in all Weekday stores and online.

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weekday
 
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Reserved new Joyful #Eco Aware collection features two mock neck tops, a drawstring T-shirt, and an A-shape skirt made with 94% Eastman Naia™. Clothes from the Joyful limited collection are created according to the rules of sustainable development using environmentally friendly materials.

Reserved is the flagship brand of LPP S.A., with collections reflecting the latest fashion trends. It quickly responds to the needs of customers who are offered new models in stores every week. The world of fashion has no limits for Reserved. The brand draws inspiration from both the great world of catwalks and alternative, bold proposals of fashion influencers. That is why the Reserved collection combines the beauty of classic designs with original, fresh fashion for a given season for women, men, and children.

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Reserved
 
Reserved
 

Derek Lam’s Naia™ collection launched on the Lotte Homeshopping channel in Korea. Consumers in Korea now have the opportunity to purchase beautiful garments such as a four-piece womenswear set made with 100% Naia™.

Derek Lamb
 
Derek Lamb
 
Derek Lamb
 

“Womenswear designers and manufacturers are clamoring for sustainable fabrics to meet the demand of discerning customers who care about the materials in their clothes,” said Ruth Farrell, global marketing director of textiles. “Naia™ cellulosic fiber is at the nexus of comfort and luxury because it renders soft, skin-friendly fabrics in rich, vibrant colors with a sumptuous drape.”

Garments made with Naia™ deliver on both style and sustainability. Naia™ transforms into luxurious, comfortable, and easy-to-care-for fabrics with supreme softness, improved dry rates, and reduced pilling. In combination with other fibers, Naia™ affords almost unlimited possibilities for textural variety. It mixes well with cotton, silk, wool, linen, nylon, recycled polyester, elastane, and other man-made cellulosics—adding fine luxury when woven into a silky satin fabric and comfort when knitted with spandex into a jersey or interlock fabric.

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Naia™ brings nature to fashion. It is a fully traceable, biobased fiber responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Naia™ is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for Naia™ allows recycling and reuse of safe solvents and water, resulting in a fiber with a low environmental impact.

Learn more about Naia™ at naia.eastman.com and follow us on LinkedIn and Instagram to read the latest Naia™ news.