MAKING SUSTAINABLE TEXTILES ACCESSIBLE TO ALL
Trends in fashion and home décor come and go. But there’s one emerging movement that’s here to stay: sustainability. Consumers will continue to demand more eco-conscious choices, challenging mills, designers, and brands to find viable and versatile textiles that work for a wide variety of styles, tastes, and needs. To meet this enduring trend, Eastman offers the Naia™ cellulosic fiber portfolio:
- Naia™ cellulosic filament yarn is a silky-smooth yarn that transforms fabrics into luxurious, comfortable, and easy-to-care-for fabrics with a beautiful drape and stunningly soft hand.
- Naia™ cellulosic staple fiber is a sustainable option that blends perfectly with other eco-conscious fibers to create supremely soft, quick-drying fabrics with reduced pilling features.
- Naia™ Renew cellulosic fiber, available both as a filament yarn and staple fiber, is an environmentally friendly fiber sourced from 60% sustainably sourced wood pulp and 40% certified recycled* waste material that would otherwise be destined for landfills, incinerators, or other undesired end-of-life options.
The Naia™ family of sustainable, cellulose-based fibers is made from wood pulp harvested from responsibly managed forests. All of our biobased fibers are sustainable from their beginnings in nature to a biodegradable end of life. And in between, all fibers make the kind of treasured womenswear and home textiles the markets demand.
In addition to giving designers the versatility to create fabrics consumers love, the Naia™ family allows brands to meet their sustainability commitments to inspire true change in the textiles industry. All Naia™ cellulosic fiber is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. It is OEKO-TEX™ STANDARD 100 certified, ensuring no use of hazardous chemicals, and certified by TÜV AUSTRIA as biodegradable and compostable.
For bed textiles and women’s fashions, Naia™ Renew adds another level of sustainability to address the challenges of global waste and pollution. With Naia™ Renew, recycled waste material is diverted from landfills, incineration, or other undesired end-of-life options, broken down to its basic building blocks via Eastman’s patented molecular recycling technology, and used to produce a cellulosic fiber with a carbon footprint that is reduced by ~35%. And because it’s molecularly the same as Naia™ legacy products, Naia™ Renew offers the same quality fiber without compromise.
At Eastman, we take our commitment to sustainability seriously—across the entire supply chain and through our industry collaborations—to make environmentally friendly textiles accessible to all. We think it’s a story worth sharing. For more details, explore the following resources. Or contact us to schedule an interview with an Eastman expert.
*Naia™ Renew recycled content is achieved by allocation of recycled waste material using an ISCC-certified mass balance process. The carbon footprint reduction for Naia™ Renew is compared to our traditional Naia™ product.