The Naia™ team attended and exhibited at Première Vision (PV), the global event for fashion professionals, February 8–-10, 2022. Having debuted at this event only three years ago, the versatile Naia™ offerings have been expanded as the company has collaborated with dozens of brands and numerous value-chain partners worldwide.
A conference highlight was the public release of new loungewear insights in a speaking engagement by Ruth Farrell, marketing director of textile fibers for Eastman. The replay video can be found here (beginning at the 1:34 time mark); Conference Live Learn Lounge—Global insights into every closet’s must-have item: Loungewear—Première Vision (premierevision.com)
The Naia™ fabric library is on full display in the PV Digital Marketplace; where you can view fabric offerings made with Naia™ Renew cellulosic fiber by our mill partners. Naia™ Renew is available in a filament—featuring a silky hand, rich luster, and fluid drape that can be used to create fashionable womenswear garments—or as a staple fiber; which is inherently soft and quick drying. Its reduced pilling properties make it ideal for loungewear. It blends well with other eco-friendly materials such as lyocell, modal, and recycled polyester to produce sustainable fabrics and garments that are ideal for every day and everywhere. From tops, dresses, T-shirts, comfy pants, and sweaters, Naia™ Renew offers a wide array of sustainable options.
Naia™ Renew is created with the highest safety, social, and environmental standards, bringing the richness of nature to comfortable and effortlessly luxurious fabrics. It’s produced from 60% sustainably sourced wood pulp and 40% hard-to-recycle waste material* diverted from landfills or incinerators with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse.
*Naia™ Renew recycled content is achieved by allocation of recycled waste materials using an ISCC-certified mass balance process.
More detailed information can be found in this press release: Naia™ from Eastman showcases sustainability and growth at Première Vision.