Naia loungewear

Life in loungewear—consumers focus on comfort and versatility

Mar 21, 2022- by staff

Loungewear has been a bright spot for the global fashion industry throughout the pandemic with both high street and mass brands adding loungewear to their portfolios. As the loungewear trend matures, opportunities exist for brands to better understand how to transition their loungewear offerings to meet the needs of the post-pandemic consumer. Earlier this year, Eastman conducted a study among 2,000 U.S.

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Naia™ Renew in new circular collection

Another sustainable brand collaboration: Naia™ Renew in new circular collection

Jan 25, 2022- by staff

H&M’s pioneering new collection, which incorporates Eastman Naia™ Renew cellulosic fiber, celebrates two themes: sustainability and joy. The collection, titled Innovation Circular Design Story, comes from H&M’s new Innovation Stories series, which spotlights new approaches to recyclability and circularity by showcasing new material innovations and cutting-edge waste-conscious techniques.

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RISE UP Sustainable Fashion Design Challenge

RISE UP Sustainable Fashion Design Challenge

Nov 19, 2021- by staff

The “RISE UP Sustainable Fashion Design Challenge” was initiated by the sustainable fashion innovation platform RISE Sustainable Fashion Lab and co-sponsored by LABELHOOD’s youth student fashion incubation platform YOUTOPIA, aiming to inspire designers to rebuild the entire life cycle of clothing in the design process, to focus on the selection of sustainable materials and the use of design methods from the beginning of the design.

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