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Eastman Naia™ partners with TextileGenesis™ to provide track-and-trace solutions for brands.

Jul 11, 2022- by staff

Proven traceability helps verify a product’s sustainable story and Naia™ is all about sustainability. Using advanced digital technologies and supply chain modeling, TextileGenesis™ traces every phase of making a garment, citing farm and factory locations and every process used to get a product from point of origin to final retail destination. The partnership with TextileGenesis™ to use blockchain technology will identify and track the path Naia™ takes from its raw materials to the final garment.

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Naia loungewear

Life in loungewear—consumers focus on comfort and versatility

Mar 21, 2022- by staff

Loungewear has been a bright spot for the global fashion industry throughout the pandemic with both high street and mass brands adding loungewear to their portfolios. As the loungewear trend matures, opportunities exist for brands to better understand how to transition their loungewear offerings to meet the needs of the post-pandemic consumer. Earlier this year, Eastman conducted a study among 2,000 U.S.

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