Stories

Customers will receive the first shipments in August 2019.

Global specialty materials provider Eastman, the maker of sustainably sourced Naia™ cellulosic yarn, has now aligned its entire forestry supply chain with the Forest Stewardship Council®’s (FSC) sourcing standards, including controlled wood procedures.

With this, Eastman is ready to offer customers FSC Mix-certified Naia™ cellulosic yarn. The FSC Mix label will signify that Naia™ is made with a mix of materials from FSC-certified forests and controlled wood.

Recently, the Eastman Naia™ team and mill customer Tianyi Textile jointly hosted a Naia™ seminar in Shanghai to introduce Eastman Naia™ cellulosic yarn to brands. The seminar attracted more than 30 designers and buyers from Chinese fashion brands.

During the panel discussion session, Kevin Chen, business development manager of Eastman’s fibers division; James Lu, general manager of Tianyi Textile; and Prof. Cheng Shen exchanged their views on the latest consumer insights, market trends, and innovations from Eastman.

Sustainability without compromise at 10th anniversary of global fashion event

Naia™ is a supporting sponsor of the Copenhagen Fashion Summit, May 15–16, the world’s leading business event on sustainability in fashion, where the brand will feature and share news about custom fabrics from partner mills.

Maker of biobased Naia™ cellulosic yarn to participate in global hub focused on smart fashion

Naia™, a brand of cellulosic yarn from Eastman, announced its collaboration with Milan, Italy-based eco-hub C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) to support the fashion industry’s shift toward the circular economy, the economic model characterized as a collective awareness of social and environmental values throughout the fashion ecosystem.

Sustainable Naia™ featured in velour Snow Angel line at Outdoor Retailer.