
Life in loungewear—consumers focus on comfort and versatility
Loungewear has been a bright spot for the global fashion industry throughout the pandemic with both high street and mass brands adding loungewear to their portfolios. As the loungewear trend matures, opportunities exist for brands to better understand how to transition their loungewear offerings to meet the needs of the post-pandemic consumer. Earlier this year, Eastman conducted a study among 2,000 U.S.