Stories

Sustainably sourced Eastman Naia™ cellulosic yarn featured prominently in the Grand Final Fashion Show of the 2019 Redress Design Award in Hong Kong. Naia™ from Eastman, the Gold Sponsor of the world's largest sustainable fashion design competition, was showcased in 10 innovative collections of waste-reducing designs. The competition finalists were challenged to incorporate Naia™ fabric remnants into their collection pieces. The Grand Final Fashion Show reached a global audience of industry professionals, media and VIPs at CENTRESTAGE and was livestreamed internationally.

Eco-conscious fiber marks year of ongoing innovation in womenswear.

Naia™ from Eastman introduces its new sustainable fabric collection at Première Vision-Paris (PV), the international fashion and textile exposition, Sept. 17–19. Launched at PV 2018, Naia™ is celebrating one year of continuous innovation with new partnerships, products, and sustainability certifications.

Customers will receive the first shipments in August 2019.

Global specialty materials provider Eastman, the maker of sustainably sourced Naia™ cellulosic yarn, has now aligned its entire forestry supply chain with the Forest Stewardship Council®’s (FSC) sourcing standards, including controlled wood procedures.

With this, Eastman is ready to offer customers FSC Mix-certified Naia™ cellulosic yarn. The FSC Mix label will signify that Naia™ is made with a mix of materials from FSC-certified forests and controlled wood.

Recently, the Eastman Naia™ team and mill customer Tianyi Textile jointly hosted a Naia™ seminar in Shanghai to introduce Eastman Naia™ cellulosic yarn to brands. The seminar attracted more than 30 designers and buyers from Chinese fashion brands.

During the panel discussion session, Kevin Chen, business development manager of Eastman’s fibers division; James Lu, general manager of Tianyi Textile; and Prof. Cheng Shen exchanged their views on the latest consumer insights, market trends, and innovations from Eastman.

Sustainability without compromise at 10th anniversary of global fashion event

Naia™ is a supporting sponsor of the Copenhagen Fashion Summit, May 15–16, the world’s leading business event on sustainability in fashion, where the brand will feature and share news about custom fabrics from partner mills.