Stories

Where do you find inspiration? In nature or in natural elegance? Forests or urban jungles? Gin and tonics or gym aerobics?

You don’t have to pick a side. Today, mills are creating eco-conscious materials for every environment and every possibility with Naia™ from Eastman.

After all, fashion has always been about making a statement. Our clothes don’t just reflect what we believe but what we want to believe. And today’s fashion-conscience consumers want to believe in sustainable choices.

As global apparel consumption continues to rise—an expected increase of 60% by 2030—that growth could have a dangerous impact on the environment. Currently, 87% of textiles are landfilled or incinerated and 10% of GHG emissions come from fashion industry. As Earth’s resources become more and more constrained, the global fashion industry is stepping up to reduce its carbon footprint. But bringing consumers along on the sustainability journey can be a challenge.

During the 2020 Tmall Baby Products & Parenting Summit and the Golden Baby Awards Ceremony held in Hangzhou, China, on May 21, 2020, a new innerwear fabric containing Eastman Naia™ cellulosic fiber — co-developed by Eastman and Chinese e-commerce giant Alibaba’s new manufacturing platform Tmall Xiyou — made its debut, aiming to boost product updates of China’s five leading children’s wear brands to better meet consumer needs.

Made with sustainably sourced wood, Eastman Naia™ cellulosic fiber is the versatile, eco-conscious material choice for sustainable fashion. Several notable apparel brands have recently demonstrated their commitment to sustainability by incorporating Naia™ into their collections.

In light of stay-at-home orders, the world recently spent the 50th Earth Day this April inside, most likely in the most comfortable clothing we had. If prevailing trends hold true, many of us were wearing these cozy fashions made with sustainable fiber. Sustainability has become one of the most pressing issues in apparel as earth-friendly materials are in higher demand than ever.