The Eastman Naia™ team was back at Intertextile Shanghai Apparel Fabrics this March and making a bigger splash than ever.
After a two-year hiatus due to coronavirus travel restrictions, Naia™ was showcased presented at Intertextile for the second time. This is one of the leading apparel fabrics fairs held in Shanghai, China, and we saw more attendance than ever and even launched the Naia™ brand refresh.
Few things are as smooth as a baby’s skin, but PatPat baby clothes are close now thanks to Eastman Naia™ fibers.
PatPat’s new line of baby clothing is made with Naia™ cellulosic fibers for rompers that are sustainable and gentle on sensitive baby skin. The PatPat | Naia™ Baby Collection features more than 45 romper styles for newborns and toddlers.
The future of sustainable fashion in mainland China is in good hands. That much was evident as the finalists of the 2022 RISE UP Sustainable Fashion Design were presented at Yongfoo Elite in Shanghai on October 14.
The challenge was introduced by R.I.S.E. Sustainable Fashion Lab in 2021 to discover and support new generations of Chinese designers pioneering environmentally friendly fashion. This year, three finalists presented 30 new looks of ready-to-wear fashions made with sustainable yarns and fabrics.
Brands are accelerating their efforts to offer more sustainable fashion and home textile products to meet the growing consumer need for more transparent and sustainable products. The Eastman Naia™ cellulosic staple fiber portfolio combines sustainability and superior performance for brands that are looking to differentiate their collections. Transforming versatile and comfortable fabrics for casual everyday wear and bedding products, Naia™ staple fiber offers softness, improved dry rates, and reduced pilling.
Proven traceability helps verify a product’s sustainable story and Naia™ is all about sustainability. Using advanced digital technologies and supply chain modeling, TextileGenesis™ traces every phase of making a garment, citing farm and factory locations and every process used to get a product from point of origin to final retail destination. The partnership with TextileGenesis™ to use blockchain technology will identify and track the path Naia™ takes from its raw materials to the final garment.
