Stories

From florals to stripes to plaid, patterns are a consistent fashion trend season after season. Printed fabrics bring patterned designs to life. With many different printing methods available today, it can be a challenge to choose the right one for your garment. Different methods react different ways depending on the materials, and all have environmental and manufacturing factors to consider.

The fashion system makes a big impact on the environment—and today’s consumers are taking note. Research from the Boston Consulting Group shows that 75% of consumers surveyed view sustainability as extremely or very important. They’re also seeking transparency with clothing brands’ sustainability efforts, as noted in a study from the Sustainable Apparel Coalition.

There are a lot of reasons why spinners and mills are turning to more sustainable materials. Sustainable fashions save natural resources and use less water—creating less strain on our environment. The two biggest reasons, however, might be:

For decades, apparel brands have relied on traditional demographics such as gender, generations, and income to target shoppers. Now, globalization and social media have connected like-minded consumers and transformed their commonalities into influential groups.

Sustainability has hit an inflection point in the global fashion market, with brand commitments and consumer interest towards sustainable fashion on the rise. How can fashion brands share stories of their sustainable efforts with consumers in ways that draw them into the journey?