Fashion tribes

Fashion tribes

Aug 17, 2020- by staff

For decades, apparel brands have relied on traditional demographics such as gender, generations, and income to target shoppers. Now, globalization and social media have connected like-minded consumers and transformed their commonalities into influential groups.

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Sustainable Stories in Fashion

Sharing fashion’s sustainable stories

Aug 17, 2020- by staff

Sustainability has hit an inflection point in the global fashion market, with brand commitments and consumer interest towards sustainable fashion on the rise. How can fashion brands share stories of their sustainable efforts with consumers in ways that draw them into the journey?

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Naia fulfills sustainable Fashion

Naia™ filament fulfills a demand for sustainable fashion

Jul 15, 2020- by staff

Where do you find inspiration? In nature or in natural elegance? Forests or urban jungles? Gin and tonics or gym aerobics?

You don’t have to pick a side. Today, mills are creating eco-conscious materials for every environment and every possibility with Naia™ from Eastman.

After all, fashion has always been about making a statement. Our clothes don’t just reflect what we believe but what we want to believe. And today’s fashion-conscience consumers want to believe in sustainable choices.

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