From protecting biodiversity to ensuring a low environmental impact, Eastman Naia™ cellulosic fiber is sustainable from origin to end of life. Made from wood pulp sourced from responsibly managed forests and plantations, the Naia™ brand continues to grow, offering new fibers and yarns with innovative new features that improve our planet and our wardrobes.
H&M’s pioneering new collection, which incorporates Eastman Naia™ Renew cellulosic fiber, celebrates two themes: sustainability and joy. The collection, titled Innovation Circular Design Story, comes from H&M’s new Innovation Stories series, which spotlights new approaches to recyclability and circularity by showcasing new material innovations and cutting-edge waste-conscious techniques.
The “RISE UP Sustainable Fashion Design Challenge” was initiated by the sustainable fashion innovation platform RISE Sustainable Fashion Lab and co-sponsored by LABELHOOD’s youth student fashion incubation platform YOUTOPIA, aiming to inspire designers to rebuild the entire life cycle of clothing in the design process, to focus on the selection of sustainable materials and the use of design methods from the beginning of the design.
Earth Day is April 22. Indeed, the entire month of April is Earth Month. But why stop there?
At Eastman, makers of Naia™ cellulosic fibers, we believe it’s time to start celebrating Earth Year or Earth Decade. Of how about Earth Lifetime? After all, the theme for Earth Day 2021 is “Restore Our Earth,” a goal that requires transformational change. Now.
As we all have changed the way we work and live the past year, designers and brands are eager to help us emerge from our cocoons—transformed by glorious and sustainable spring and summer fashions for 2022. The prevailing trend toward more eco-conscious materials has not ebbed. If anything, it’s still surging. As you consider your next line, here are five emerging material trends we believe Naia™ cellulosic fiber is well suited for.
