As we all have changed the way we work and live the past year, designers and brands are eager to help us emerge from our cocoons—transformed by glorious and sustainable spring and summer fashions for 2022. The prevailing trend toward more eco-conscious materials has not ebbed. If anything, it’s still surging. As you consider your next line, here are five emerging material trends we believe Naia™ cellulosic fiber is well suited for.
Dropping temperatures and cooler weather signify it’s time for sweater weather. Sweaters are a versatile closet staple that are always in fashion. Easily paired with jeans, trousers, or skirts, they can also be used as layering over lightweight shirts, blouses, or dresses. Sweaters are the perfect transitional piece that you can wear season to season—and never go out of style.
From protecting biodiversity to ensuring a low environmental impact, Eastman Naia™ cellulosic fiber is sustainable from origin to end of life. Made from wood pulp sourced from responsibly managed forests and plantations, the Naia™ brand is continuing to grow, offering new fibers and yarns with innovative new features that improve our planet and our wardrobes.
From florals to stripes to plaid, patterns are a consistent fashion trend season after season. Printed fabrics bring patterned designs to life. With many different printing methods available today, it can be a challenge to choose the right one for your garment. Different methods react different ways depending on the materials, and all have environmental and manufacturing factors to consider.
The fashion system makes a big impact on the environment—and today’s consumers are taking note. Research from the Boston Consulting Group shows that 75% of consumers surveyed view sustainability as extremely or very important. They’re also seeking transparency with clothing brands’ sustainability efforts, as noted in a study from the Sustainable Apparel Coalition.
