Stories

As producers of biobased products derived from wood pulp, we at Eastman take our commitment to developing low-environmental-impact fibers seriously. As we continue to develop partnerships with brands, we hear time and time again about the increasing need for eco-conscious materials. We are thrilled to partner with environmental nonprofit Canopy to ensure excellence in our wood pulp sourcing techniques and to demonstrate our ongoing commitment to promoting sustainable forestry practices.

Eastman Naia™ announces the inspiring addition to the Naia™ portfolio of sustainable materials with a low environmental impact. Debuting at Première Vision-Paris (PV), the international fashion and textile exposition held Feb. 11–13, new Eastman Naia™ cellulosic staple fiber offers another versatile, eco-conscious material choice for sustainable fashion. Naia™ staple fiber has inherent softness, is quick drying, and reduces pilling.

Redress, a nonprofit group dedicated to promoting the sustainable development of the fashion industry, gathered a number of talented young designers together for their Redress Design Award contest. The Redress Design Award is rooted in concern and care for nature and the environment with the goal of educating designers about sustainable design techniques to reduce the impact of fashion on the environment. This year, the competition finalists were tasked with incorporating fabric remnants of Eastman Naia™ cellulosic yarn in their designs.

Eastman, the maker of sustainably sourced Naia™ cellulosic yarn, has joined Textile Exchange, the global nonprofit member organization committed to reducing the textile industry’s impact on the environment. The annual international gathering brought together brands, retailers, and companies from across the textile world—all seeking to create a more sustainable and responsible fiber and materials industry.

Sustainably sourced Eastman Naia™ cellulosic yarn featured prominently in the Grand Final Fashion Show of the 2019 Redress Design Award in Hong Kong. Naia™ from Eastman, the Gold Sponsor of the world's largest sustainable fashion design competition, was showcased in 10 innovative collections of waste-reducing designs. The competition finalists were challenged to incorporate Naia™ fabric remnants into their collection pieces. The Grand Final Fashion Show reached a global audience of industry professionals, media and VIPs at CENTRESTAGE and was livestreamed internationally.