
Eastman Naia™ and Alibaba’s Tmall Xiyou jointly launch innovative innerwear fabric
During the 2020 Tmall Baby Products & Parenting Summit and the Golden Baby Awards Ceremony held in Hangzhou, China, on May 21, 2020, a new innerwear fabric containing Eastman Naia™ cellulosic fiber — co-developed by Eastman and Chinese e-commerce giant Alibaba’s new manufacturing platform Tmall Xiyou — made its debut, aiming to boost product updates of China’s five leading children’s wear brands to better meet consumer needs.