Naia™ from Eastman introduces its new sustainable fabric collection at Première Vision-Paris (PV), the international fashion and textile exposition, Sept. 17–19. Launched at PV 2018, Naia™ is celebrating one year of continuous innovation with new partnerships, products, and sustainability certifications.
Global specialty materials provider Eastman, the maker of sustainably sourced Naia™ cellulosic yarn, has now aligned its entire forestry supply chain with the Forest Stewardship Council®’s (FSC) sourcing standards, including controlled wood procedures.
With this, Eastman is ready to offer customers FSC Mix-certified Naia™ cellulosic yarn. The FSC Mix label will signify that Naia™ is made with a mix of materials from FSC-certified forests and controlled wood.
Recently, the Eastman Naia™ team and mill customer Tianyi Textile jointly hosted a Naia™ seminar in Shanghai to introduce Eastman Naia™ cellulosic yarn to brands. The seminar attracted more than 30 designers and buyers from Chinese fashion brands.
During the panel discussion session, Kevin Chen, business development manager of Eastman’s fibers division; James Lu, general manager of Tianyi Textile; and Prof. Cheng Shen exchanged their views on the latest consumer insights, market trends, and innovations from Eastman.
Naia™ is a supporting sponsor of the Copenhagen Fashion Summit, May 15–16, the world’s leading business event on sustainability in fashion, where the brand will feature and share news about custom fabrics from partner mills.
Naia™, a brand of cellulosic yarn from Eastman, announced its collaboration with Milan, Italy-based eco-hub C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) to support the fashion industry’s shift toward the circular economy, the economic model characterized as a collective awareness of social and environmental values throughout the fashion ecosystem.
