A mint green woven fabric is bunched up along the right half of a rectangle. The left half of the rectangle is solid green.

Naia^™
sustainability goals

Our promise to future generations

We want to make sustainable textiles accessible to all. But this goal goes beyond just manufacturing eco-conscious materials. It’s a promise to future generations to always innovate, collaborate and try to be part of the solution to the world’s most pressing sustainability issues. That’s why we’ve aligned our sustainability goals with the United Nations’ Sustainable Development Goals (SDGs), which act as a blueprint for achieving a better, more sustainable future for everyone.

Naia sustainability goals and partnerships

“Our vision for Naia^™ is to create a sustainable fiber brand that inspires trust and confidence and can have a measurable impact. With our goals for Naia^™, we want to actively play our part to create a better future by protecting our planet’s precious resources for generations to come.”

– Ruth Farrell, general manager, textiles

A red-headed woman looks through various garments hanging on a shelf rack at a store.

Our goals

The United Nations’ 17 SDGs are the blueprint to help achieve a better, more sustainable future for everyone. These goals address global challenges, including poverty, inequality, climate change, environmental degradation, peace and justice. The Eastman Naia^™ team recognizes our responsibility to participate in positive change and will contribute to the achievement of the SDGs.

The SDGs guide the Naia^™ sustainability efforts in three critical impact areas:

Mitigating climate change
Mainstreaming circularity
Caring for society

With our Naia^™ sustainability goals, we’re contributing to these core SDGs:

Mitigating climate change

In support of the SDGs to urgently combat climate change and its impacts, our goal is to lower the greenhouse gas (GHG) footprint of the current Naia^™ cellulosic fiber portfolio by 40% by 2030. We plan to establish at least three agreements with customers to make measurable environmental impacts by 2025 to strengthen the implementation of and revitalize the global partnership for sustainable development.

Eastman supports the Paris Climate Agreement. Our overall corporate goal is to reduce our Scope 1 and 2 GHG emissions by one-third by 2030 and to achieve carbon neutrality by 2050. Our molecular recycling technologies and award-winning energy efficiency programs will be key to meeting the 2030 goal.

Mainstreaming circularity

To ensure sustainable consumption and production patterns, Eastman is expanding the Naia^™ portfolio to include an enhanced sustainable fiber with increased certified recycled content through ISCC certified mass balance. We’re also increasing our Naia^™ Renew cellulosic fiber, made through molecular recycling, to be 50% of our portfolio by 2025 and more than 90% by 2030. Finally, we’re ensuring that more than 25% of recycled content is derived from waste textiles by 2025.

To build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation, we’re making two major strides. First, we’re investing more than 75% of our textiles research and development resources in circular solutions by 2025. We’re also enabling advanced technology and information solutions for track and trace of materials from forest floors and recycled feedstocks to factory doors.

Caring for society

We remain committed to supporting the UN’s SDG to protect, restore and promote sustainable use of terrestrial ecosystems; sustainably manage forests; combat desertification; halt and reverse land degradation; and halt biodiversity loss. To do this, we will proactively engage in advocacy and programs to protect forest ecosystems and support thriving communities through membership and contribution to man-made cellulosic fiber initiatives, supporting the United Nations Free, Prior and Informed Consent (FPIC) policy.

To achieve gender equality and empower all women and girls, we plan to have an annual partnership that sponsors education and champions business startups for emerging, talented, sustainability-minded designers. We also will annually publish and commit to improving our diversity and inclusion metrics.

To ensure sustainable consumption and production patterns, we will maintain our commitment to zero discharge of hazardous chemicals and the use of certified wood pulp in the manufacture of Naia™ sustainable fibers.

To ensure availability and sustainable management of water and sanitation for all, we will drive industry advancement in chemical usage and water quality in the production of man-made cellulosic fibers.

Corporate-wide, Eastman will continue to serve our communities and society in a number of ways, including our commitment to achieving racial equity in our industry and gender parity in alignment with our commitment to Paradigm for Parity®, a coalition of business leaders dedicated to addressing the corporate leadership gender gap.

Moreover, we will continue to drive new product innovations that advance solutions for society’s most pressing needs while ensuring product safety and transparency — such as products that help hydrate, feed and care for a growing population in a sustainable way. After all, sustainable innovation is foundational to everything we do in our mission to enhance the quality of life in a material way.

Sustainability isn’t part of our strategy. It is our strategy.

At Eastman, we transform tomorrow by revolutionizing the materials that shape it today — through materials like Naia^™. We’ll continue to proactively play our part in creating a healthy textiles industry that helps mitigate climate change, mainstream circularity and care for society.

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Naia™ sustainability goals